Best Practices for Google Ad Manager Unified Pricing Rules
As part of its transition to unified first price auctions, Google is deprecating its Pricing Rules, that Publishers used to use to manage their floors in Google AdX, and replacing them with Unified Pricing Rules - “UPR”.
This change actually has much deeper effects on Publisher yield management and monetization than any other feature change Google has introduced in the recent past.
With this white paper, we’ll give you advice on:
1. Main Differences Between Pricing Rules & UPR and Risks for Publishers
2. Adomik General Recommendations on Unified Pricing Rules Management
3. How to Translate your Pricing Rules into UPR