The Guardian

The Guardian has embraced the programmatic challenge head on and they have been using Adomik’s Report and Benchmark since October 2016.
With this case study you will learn:
1. How to monitor your transition with analytics
2. How Adomik helped a top UK publisher leverage programmatic
3. How Adomik's analytics platform helped the Guardian get smarter about its programmatic portfolio 

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Written by the Adomik Team of Monetization Experts.

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