Cox Automotive
Cox Automotive is the world’s largest automotive service organisation, providing a complete set of products and services that are all in one place for its clients.
The company began implementing their header bidding wrapper in 2018, auctioning their inventory in multiple exchanges. Then, they started to deal with a problem that concerns all big publishers: multiple monetization sources, multiple tools, and multiple channels. Cox Automotive has been using Adomik’s REPORT and MANAGE products since September 2018 to address those challenges.
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