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Our team of experts will address your stack, yield, market custom needs:
Yield Analytics: Ratecard update (PMP (Private Marketplace) and guaranteed campaigns), floor strategy revamp, opportunity cost of “preferred” deal strategy
Market Intelligence: Demand drop diagnosis against market data, custom market index to benchmark against publishers peers
Stack Management: Monitoring of “demand migration” further to a change of ad server, data-driven recommendations for new platforms to implement in the stack, header Bidding line item setup optimization for maximizing revenue