What First Price Auction Move Means for Publishers
The content in this document will help publishers manage the critical aspects of the migration to first price auctions. Following these best practices will insure demand remains strong during the migration and that the publisher's integrity as a supplier is not questioned.
With this white paper, you'll learn:
1. How to make the most of the transition
2. How to manage your demand partners
3. How to monitor your transition with analytics
