Google Move to First Price Auction. Market Effects and Best Practices For Publishers.
By the end of the 2019 Google will run a unique first-price auction at the GAM level. All ad-tech players are wondering what the consequences of this move will be. So we decided to publish a white paper that will explore this Google move: market effects and some best practices for Publishers.
With this white paper, we’ll give you advice on:
1. Market effects, focusing on Buyers
2. Market effects, focusing on Publishers
3. Best practices for Publishers