Holistic Yield Management
In today's complex media ecosystem, the concept of managing yield has become much more more complex. Yet by looking at yield holistically across the stack, the publisher gains more control and awareness of the impacts actions in one area effect others and the overall revenue.
With our white paper on Holistic Yield Management you'll learn about:
1. Unifying impression mechanics
2. Unifying demand management
3. Unifying sales and data operations