Private Marketplace Quick Reference Guide

Private Marketplaces (PMP/Deal IDs) are complex and often confusing. Here’s a quick guide we have prepared to help you get the most out of this valued programmatic channel.

With this white paper, you will learn about:

1. Pros and Cons of different auction types

2. Pros and Cons of open or private deals

3. How to think about first look in PMPs


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Written by the Adomik Team of Monetization Experts.

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