Evolution of the Programmatic Market
Periods of May 1 - 31 vs. April 1 - 30, 2020
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Benchmark yourself versus the market!
In this whitepaper, you will find :
The evolution of the programmatic market for the periods of May 1 - 31 vs. April 1 - 30, 2020.
Comparisons by transaction types, devices, content categories, media types
Revenue change for top Brands and Buyers per market
Comparisons for the US, UK, Germany, Spain, Belgium, France, and the Netherlands
Adomik has been providing weekly market insights across multiple markets since mid-March when we noticed a drop in Publisher programmatic advertising revenue. This document is a follow-up to our first “monthly white paper” on how Publishers were affected by the COVID-19 pandemic.
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