Evolution of the Programmatic Market
Periods of May 1 - 31 vs. April 1 - 30, 2020
Download this 2nd analysis of the programmatic market!
Benchmark yourself versus the market!
In this whitepaper, you will find :
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The evolution of the programmatic market for the periods of May 1 - 31 vs. April 1 - 30, 2020.
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Comparisons by transaction types, devices, content categories, media types
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Revenue change for top Brands and Buyers per market
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Comparisons for the US, UK, Germany, Spain, Belgium, France, and the Netherlands
Adomik has been providing weekly market insights across multiple markets since mid-March when we noticed a drop in Publisher programmatic advertising revenue. This document is a follow-up to our first “monthly white paper” on how Publishers were affected by the COVID-19 pandemic.
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