How did the big six spend their deal budget in February, through PG/PMP?

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How did the Big Six spend their programmatic guaranteed and deal budget in February in the US market?

Download the market study to find out: 

  • Publisher’s programmatic guaranteed deal net revenue by DSP and media type
  • Breakdown of publisher’s preferred deal net revenue by DSP and SSP
  • Deep dive into publishers’ private auction deal net revenue by DSP and SSP

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