How did the big six spend their deal budget in February, through PG/PMP?
How did the Big Six spend their programmatic guaranteed and deal budget in February in the US market?
Download the market study to find out:
- Publisher’s programmatic guaranteed deal net revenue by DSP and media type
- Breakdown of publisher’s preferred deal net revenue by DSP and SSP
- Deep dive into publishers’ private auction deal net revenue by DSP and SSP
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