Immediate Media
Home to the best-loved brands BBC Good Food, BBC Gardeners' World and Radio Times, Immediate Media reaches over 42 million consumers and offers world-class content.
When Immediate Media’s Programmatic Team adopted the Index Header Bidding Wrapper, they spent a lot of time getting the data ready rather than analyzing it, and the biggest frustration was putting together the reports from all the programmatic channels. They soon realized that they needed something more intelligent to be able to integrate the platforms altogether.
Immediate Media has been using Adomik’s REPORT, BENCHMARK, DEAL apps, and DATA EXPORT to address those challenges.
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