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CTR and Viewability metrics in Sell Benchmark - UI

CTR and Viewability metrics together will allow you to:

  • Monitor performance metrics across dimensions 
  • Improve your market knowledge: compare CTR and Viewability across buyers and campaigns and track evolutions through time
  • Identify campaigns on which you have better performance compared with the market / your average and attract more budget (buyers, brands, bidders, transaction types)
  • Monitor and leverage inventory pockets where you outperform the market to strengthen your relationship with the buy side (devices, formats, media types…)
  • Monitor correlations between CPM, CTR and Viewability and identify the key drivers for a better CPM
To learn more about these new metrics, download the product sheet!

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