Download the Product Sheet 

CTR and Viewability metrics together will allow you to:

• Monitor performance metrics across dimensions 
• Improve your market knowledge: compare CTR and Viewability across buyers and campaigns and track evolutions through time
• Identify campaigns on which you have better performance compared with the market / your average and attract more budget (buyers, brands, bidders, transaction types)
• Monitor and leverage inventory pockets where you outperform the market to strengthen your relationship with the buy side (devices, formats, media types…)
• Monitor correlations between CPM, CTR and Viewability and identify the key drivers for a better CPM