Download the Product Sheet
CTR and Viewability metrics together will allow you to:
- Monitor performance metrics across dimensions
- Improve your market knowledge: compare CTR and Viewability across buyers and campaigns and track evolutions through time
- Identify campaigns on which you have better performance compared with the market / your average and attract more budget (buyers, brands, bidders, transaction types)
- Monitor and leverage inventory pockets where you outperform the market to strengthen your relationship with the buy side (devices, formats, media types…)
- Monitor correlations between CPM, CTR and Viewability and identify the key drivers for a better CPM
To learn more about these new metrics, download the product sheet!