Analysis of the Programmatic Market Post Apple ATT

What is the impact of Apple's App Tracking Transparency on Publishers' CPM and revenue? In this study, we examine advertising trends in the French market.

In this study, you will find:

1. Comparison of Web vs. App Monetization Trends

2. Comparison of Android vs. iOS App Monetization

3. Apple ATT Impact on App Monetization

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Written by the Adomik Team of Monetization Experts.

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