Google Move to First Price Auction. Market Effects and Best Practices For Publishers.

By the end of the 2019 Google will run a unique first-price auction at the GAM level.  All ad-tech players are wondering what the consequences of this move will be. So we decided to publish a white paper that will explore this Google move: market effects and some best practices for Publishers.

With this white paper, we’ll give you advice on:

1. Market effects, focusing on Buyers

2. Market effects, focusing on Publishers

3. Best practices for Publishers

Get Your Copy Now!

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Written by by the Adomik Team of Monetization Experts.

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